Bridge HouseConsulting

Commercial growth consultancy · Melbourne

Commercial growth,
from strategy to execution.

We help businesses grow, launch and compete through better strategy, sales, marketing, data and technology. Not one channel at a time. The right combination, aimed at a single commercial objective.

StrategySalesMarketingDataTechnology

Growth is rarely a channel problem.

Most providers sell one layer: an SEO retainer, a paid media account, a CRM licence. Commercial growth usually crosses several of them at once.

Bridge House works across four connected disciplines, so the answer to a revenue problem is not decided by whatever service someone happens to sell.

How the work holds together

One commercial objective. The right combination of capabilities.

  1. Objective

    The one commercial outcome that matters.

  2. Evidence

    What the data and the market actually show.

  3. Decision

    Where to play, and what to leave.

  4. Capability

    The right combination of levers, not a fixed menu.

  5. Execution

    Built, or coordinated across your teams and agencies.

  6. Measurement

    Held to the objective, and adjusted as evidence lands.

How we work

Different objectives need different engagements

Four ways to work together. You do not have to start with a diagnostic. Enter wherever the objective sits.

01

Diagnose

Something is not working and the cause is unclear.

We find out what is actually happening before anyone commits to a fix. The evidence usually changes the plan.

  • Commercial Growth Diagnostic
  • Marketing Performance Review
  • SEO Diagnostic
  • Paid Media Audit
  • Agency Performance Review
02

Strategise

The objective is clear, but the route is not.

We decide where the opportunity is and how to pursue it: the market, the accounts, the proposition, the plan.

  • Growth Strategy
  • Go-to-Market Sprint
  • Sales Strategy
  • ABM Strategy
  • Market Entry
  • Brand & Positioning Strategy
03

Build

The plan exists. It needs to happen.

We turn strategy into working programmes: campaigns, sales motions, CRM and automation, websites, enablement.

  • Campaigns & demand programmes
  • Sales & ABM programmes
  • CRM & automation workflows
  • Websites & landing pages
  • Sales enablement
04

Partner

You want senior commercial capability, ongoing.

We stay close as a growth partner, setting direction, coordinating specialists and agencies, and holding the plan to account.

  • Growth Partner
  • Commercial advisory
  • Fractional growth leadership
  • Programme leadership
  • Agency oversight

See how we work in detail →

How we think

A few things we hold to

Commercial first
Every recommendation answers to a commercial outcome, not to a discipline or a channel.
Channel agnostic
We have no product to push. The right lever is whatever the evidence points to.
Work with what exists
Your teams, agencies and systems stay in play where they are working. We do not require a clean sweep.
Strategy becomes execution
We stay accountable past the deck. A plan is only useful once it is running.
Evidence changes the plan
When the data disagrees with the assumption, the data wins.

Experience behind Bridge House

Bridge House is a new firm. The experience behind it is not.

  • B2B & enterprise growth
  • Go-to-market & launches
  • Sales strategy
  • Account-based marketing
  • SEO & paid media
  • Customer growth
  • Partnerships
  • Technology & automation

Who you work with

Two partners, close to the work

Bridge House is deliberately senior and hands-on. You work with the people who set the strategy.

Ashini Appuhamy

Growth, go-to-market & performance

  • Growth strategy
  • Go-to-market
  • B2B marketing
  • Account-based marketing
  • Performance marketing
  • Digital, data & technology-enabled growth

Dory El Zein

Commercial strategy, sales & customer growth

  • Commercial strategy
  • Sales & business development
  • Go-to-market
  • Partnerships
  • Customer growth
  • Sales execution

Bring us the commercial objective.

Tell us what you are trying to grow, launch or fix. We will tell you where the opportunity is and how we would pursue it.