Capability 03 · Marketing & Performance
Marketing should answer to the commercial outcome, not to its own activity.
The question is never how many campaigns ran. It is whether the investment moved the number, and how you would know.
You might be here because…
Marketing and performance work usually starts from one of these.
- Marketing spends, but no one can tie it to revenue
- The agency reports activity, not outcomes
- SEO has plateaued and you cannot see why
- Google Ads costs keep rising and returns do not
- You suspect you are paying for work that does not move the number
- Campaigns look busy but pipeline stays flat
- You need an independent read on agency performance
- Analytics tells you what happened, not what to do
What the work covers
Strategy, execution, and a straight line to revenue
We set the marketing strategy, decide where the money should go, and hold the results to a commercial number. Where useful we brief and oversee specialists; where it is faster, we run selected work ourselves.
Strategy & demand
- Marketing strategy
- Demand generation
- B2B campaigns
- Content strategy
- Lifecycle & retention
Search & paid
- SEO consulting
- SEO diagnostics
- Ecommerce & migration SEO
- Google Ads consulting
- Paid media strategy
Conversion & accountability
- CRO & landing-page strategy
- Analytics & measurement
- Attribution
- Agency audits
- Agency accountability
Two positions worth being clear about
Consulting and oversight, not another retainer
SEO consulting & performance oversight
Not another SEO agency. We set the priority, judge whether the work is sound, and hold it to commercial pages — whether the delivery is yours, an agency's, or ours.
SEO consulting →Google Ads consulting & performance audits
Not cheap PPC management. An independent audit of where the budget goes, what it returns, and what to change — then oversight to keep it honest.
Google Ads consulting →We will happily recommend spending less.
An honest performance review sometimes ends with reducing or stopping activity, not adding it. That is only possible from a position with nothing to sell you on the other side. We can work with your incumbent agency, audit it, set the brief and oversee it — or execute selected work where that is the faster path.
How we deliver it
Enter at the stage that fits
Diagnose
A marketing performance review, SEO diagnostic or paid media audit.
Strategise
Marketing strategy, channel priorities and the measurement to judge them.
Build
Campaigns, demand programmes, landing pages and lifecycle, run or overseen.
Partner
Ongoing oversight and agency accountability against a commercial number.
Is your marketing accountable to the number?
Bring us the spend and the target. We will tell you what is working, what is not, and what to change.