Specialist · Marketing & Performance
Google Ads consulting and audits, held to profit — not spend.
The account can look busy and still lose money. We find where the budget leaks, fix what the numbers answer to, and keep paid search honest.
What the work covers
Audit first, then direction and oversight
Most paid search problems are not a lack of management. They are a lack of an honest number to manage to. We start with an audit, set a profit-focused strategy, and hold delivery to it.
Audit
- Account & spend audit
- Wasted-spend review
- Conversion tracking check
- Bidding & structure review
- Landing-page & intent match
Strategy
- Paid media strategy
- Budget allocation
- Campaign & channel mix
- Measurement & attribution
- Profit-focused targets
Oversight
- Agency brief & standards
- Ongoing accountability
- In-house team support
- Test & learn direction
- Reporting that reads clearly
The cheapest improvement is usually the spend you stop.
A good audit often pays for itself in wasted spend removed before a single new campaign runs. We are paid to make the account work, not to grow the media budget.
Common questions
Do you manage Google Ads accounts?
Our focus is consulting and oversight: auditing where the budget goes, what it returns, and what to change — then holding the delivery to that, whether it is your team, your agency, or selected work we run. If you need day-to-day management, we help you set it up and keep it honest rather than adding another management fee for its own sake.
What does a Google Ads audit look at?
Where the money actually goes, how much is wasted, whether conversion tracking is trustworthy, how the account is structured and bid, and whether the ads and landing pages match the intent behind the search. The output is a short list of the changes that would move returns most, ranked.
Our costs keep rising and returns are flat. Is that normal?
It is common, and rarely inevitable. It usually points to untrustworthy conversion data, bidding on the wrong intent, or spend spread too thin. An independent audit separates rising auction costs you cannot control from waste you can.
Can you work with our current PPC agency?
Yes. We can audit the account, set the brief and standards, and hold performance to a commercial number, keeping the agency if the work is sound. The point is accountability, not another supplier.